How to Negotiate Through the Power of the Placebo

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John Bell has written this valuable reference book for anyone seeking to improve their own self-motivation and sense of worth, or who seeks to achieve this in others when they lead and manage, based on his award winning seminar series.

Who Should Read This Book?
By John Bell, the award winning Keynote Speaker and Expert Trainer.

I wrote this book in response to a demand from many people met during my travels as a keynote motivational speaker and management trainer.

I am frequently asked to provide something that is close to impossible - a universal panacea. I constantly get telephone calls that begin with, ‘I’ve got to arrange a training course for some of my staff’. I usually ask the question: ‘What do you want the training to achieve?’ This is where I find a degree of vagueness and uncertainty. My enquirers respond with statements like, ‘I want to strengthen their interpersonal skills’, or, ‘I want to motivate them’. This is not very helpful to me; I need to have more specific objectives, such as providing training to help improve the way complaints are handled or to show doctors and nurses how to encourage patients to take their medication properly. With objectives like these, I can devise and present an effective and entertaining training course and give good value for money.

However, I find I am increasingly in demand as a keynote speaker at large industry conferences, and it is in this area that I can come closer to providing something that is in universal demand - motivation.

The top management teams of all successful organisations realise that, in addition to the nuts and bolts skills that people need to be effective and efficient at their jobs, they need, above all, to be inspired. They recognise that without a vision, a point of aim, or a belief in their abilities, staff will merely perform - they won’t excel. My role at these conferences is to inspire the delegates, to give them an unswerving faith that they can succeed, above and beyond their own possibly mundane expectations.

It is not a conjuring trick. It is not an insincere manipulation for the purposes of corporate greed. I know from experience that if people feel valued, if they feel they have an objective, if they feel they are empowered to achieve, then they will. It may well be good for the organisation, but it is even better for the individual delegate who returns to work with an enhanced feeling of self-worth. To them, work can take on a whole new meaning. Instead of being just a way of earning money, it becomes a fulfilling experience.

In reality nothing has changed: the work is the same, the routine unaltered, but their perception of themselves has changed, immeasurably for the better.

So, this book is for you. If you want to learn some of the secrets of how your mind is the only barrier between you and success; how you can harness the power of your mind to achieve whatever you set your heart on; how to unleash the untapped resources of your brain to make your life feel better, sweeter, more full of light - then this book is for you.

Who exactly should read this book? Anyone seeking to improve their own self-motivation and sense of worth, or who seek to achieve this in others when they lead and manage.

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