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Developing Win-Win Key Opinion Leader Relationships
Developing Win-Win Key Opinion Leader
Relationships
In today's health care industry, the
competition for the most respected, experienced physicians is heating up. This
is true not only for health care delivery organizations, it is also a challenge
for pharmaceutical companies seeking key opinion leaders (KOLs) to help them in
researching, launching, and marketing new drugs. KOLs offer valuable insights
into disease states and patient treatment regimens, in addition to new product
exposure through medical literature and their professional
circles.
Pharma companies that excel at building relationships with key
opinion leading physicians open doors that enable them to disseminate new
product information and clinical trial results to the medical community through
trusted sources.
This article features results from research by Cutting
Edge Information, a pharmaceutical business intelligence firm in Durham, North
Carolina. Cutting Edge studied winning practices in thought leader management
and has worked closely with more than a dozen KOL management executives from
industry leaders, such as Pfizer, AstraZeneca and GlaxoSmithKline.
Developing Win-Win Key Opinion Leader
Relationships
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