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Conference marketing: events, exhibitions and
sponsorship
Conference
marketing: events, exhibitions and sponsorship
Reprinted from the Medical Marketing
Manual, Mike Rea argues that ‘Conference marketing’ is set to remain
a central feature of every pharmaceutical brand plan, despite the explosion of
Internet-based physician contact.
This is a reprint of Chapter 9 from
the Medical Marketing Manual which is edited by Paul Higham and Peter D
Stonier. The unique format of the Manual means that individual chapters are
updated whenever necessary. The Manual has been written by senior medical and
marketing executives in the pharmaceutical and allied service industries as a
guide to the commercial development of medicines, particularly the interaction
between the research, development, medical and marketing functions. The Editors
have used their wealth of experience and knowledge in both the medical research
and marketing spheres to provide a unique publication, which in 18 chapters and
5 Supplements covers all important aspects of the subject.
Conference
marketing: events, exhibitions and sponsorship
Disclaimer
Net Media Marketing
excludes any warranty, express or implied, as to the quality, accuracy,
timeliness, completeness or fitness for a particular purpose of this briefing.
OnePharm Internet will not be liable for any claims, penalties, losses,
damages, costs, or expenses arising from the use of or inability to use this
briefing or from any unauthorised access to or alteration of the Briefing.
OnePharm Internet makes no warranty that the contents of this briefing are
compatible with all computer systems and browsers.
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