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Career Essentials for Pharmaceutical and Biotechnology Sales
Representatives
 Be Brief. Be Bright. Be Gone.: Career Essentials for
Pharmaceutical and Biotechnology Sales Representatives
The fact is, although
pharmaceutical sales is one of the most sought after and rewarding sales
careers in American / Worldwide industry, many pharmaceutical representatives
sort of stumble into it. Too many pharma sales reps begin their careers with
little or no framework of what a pharmaceutical or biotechnology sales career
is really all about. There is no Pharma / Biotech Selling 101 course in any
university curriculum and for many pharmaceutical sales representatives, the
first exposure to a possible career in the pharmaceutical industry is an advert
in a Sunday newspaper.
Career Essentials for Pharmaceutical and
Biotechnology Sales Representatives reflects a personal selling philosophy and
also candidly reflects the wishes of many tens of thousands of physicians and
other healthcare professionals who interact with pharmaceutical sales
representatives every day. These individuals expect sales reps to: Be
Brief (Keep sales presentations brief and to the point), Be Bright
(Understand your product and it's clinical context), Be Gone (Respect
your customers time).
Purchase:
Career Essentials for Pharmaceutical and Biotechnology Sales
Representatives |
Career Essentials for Pharmaceutical and Biotechnology
Sales Representatives
Career
Essentials for Pharmaceutical and Biotechnology Sales Representatives
ISBN:
1583480161
Author: Jay Frost / David Currier Publisher: iUniverse.com
Purchase:
Career Essentials for Pharmaceutical and Biotechnology Sales
Representatives
Synopsis
A great way to
jump-start your career in pharmaceutical and biotechnology sales! 'Be brief, be
bright, be gone" is the philosophy that launched David Currier to a successful
career as a pharmaceutical sales representative. Simply stated, this approach
encourages aspiring sales professionals to: Be brief, Be bright, Be gone. But
that is only one piece of advice an aspiring representative should retain from
this book.
This book also covers:
- Pros and cons of a career in
pharma/biotech sales
- How to land a job with a major pharma/biotech
company
- Getting to know your customers (physicians and hospitals)
-
Selling skills, basic etiquette, sales call basics and lots more, including 10
key tips that help ensure long-term career success.
This is the book
that top pharmaceutical and biotech sales trainers have asked for!
"I wish I read this book when I got started. It is easily the best
book I have seen on the subject."
Ellen F. Simes, Springfield, MA,
Pharma/biotech trainer
"Anyone even thinking about a career in the
industry should read this book."
Pam Marinko, Wilmington, NC,
Pharma/biotech trainer
"Wow! Very well done. Some really good
information for folks just starting out and for veterans like me,
too."
JoAnne Skypeck, Holyoke, MA, Pharmaceutical sales
representative
Career Essentials for Pharmaceutical and
Biotechnology Sales Representatives features 11 chapters designed to provide
useful information about a career in pharmaceutical sales. It is designed for
anyone considering a career in pahramaceutical sales and for those who have
been nwly hired by pharmaceutical sales organisations.
Chapter 1: A
Great Career Choice summarises the advantages and rewards that come with a
successful care in pharmaceutical sales. Compensation, Career Advancement,
Benefits to others, An education in itself, Great people, Investment
potential.
Chapter 2: The Drawbacks (just so you know), takes an honest
look at some of the reasons why some people don't consider pharmaceutical sales
to be the ideal sales career.
Chapter 3: Getting Hired, outlines the
typical hiring process and provides tips on how to land a job in pharmaceutical
selling.
Chapter 4: Getting Started, provides an overview of the
training you will complete as a newly hired representative.
Chapter 5:
Getting Organised, covers some of the basics about organising your office, your
car and your time.
Chapter 6: Meet Your Customers, profiles Physicians
and other medical personnel whom you will visit on a daily basis. This chapter
also takes a look at Hospital Selling
Chapter 7: Basic Selling Skills,
covers some of the skills that are essential for communicating and establishing
rapport with your customers.
Chapter 8: The Sales Call, walks you
through the typical sales call.
Chpater 9: Supporting The SalesCall,
summarises the tools and methods that you will use to back up your
pharmaceutical product presentations.
Chapter 10: The Managed Care
Market Place, provides need to know information about the market in which you
will be selling.
Chapter 11: Top 10 Ways to Jump-start your
Pharmaceutical Career, concludes the book with the top 10 techniques that
worked for the author of this book when selling pharmaceuticals in the
field.
Chapter 1: A Great Career
Choice
Why do tens of thousands of people apply for pharmaceutical
selling jobs every year, and why do many of those who make the first cut stay
in pharmaceutical sales for decades? The profession must have something going
for it. It sure does. Lots of great things starting with money.
Purchase:
Career Essentials for Pharmaceutical and Biotechnology Sales
Representatives
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