Health Direction LimitedHealth Direction Ltd |
Turning NHS data into incisive knowledge
Health Direction is totally independent and was
established in 1996. Health Direction have a team of 24 people including
information analysts, IT experts and NHS consultants. Health Direction are the
market leading provider of NHS business intelligence.
Health Direction
collects and interprets UK wide healthcare information for the following types
of organisation: practice, cluster, primary care, secondary care and private
providers. This up to the minute highly detailed information is used by
healthcare sales and marketing professionals and NHS health professionals. We
are the recognised experts on the local NHS environment, how local
organisations are organised and operate, their inter relationships and the way
in which they respond to national and local initiatives in an effort to provide
the best healthcare for their local population. We translate this expertise
into the bespoke solutions our customers need and currently supply over thirty
pharmaceutical companies (including seven of the top ten) and three of the
largest pharmacy companies. We have wide and increasing use in the NHS.
We have three core skills that set us apart from the
competition:
Data Collection
A highly trained,
knowledgeable team of data collectors - to be effective in collecting
information from NHS organisations you need to understand the context of what
you are asking for - All our collection staff have been with us a number of
years and are steeped in understanding the local nhs environment of each
organisation.
Data Structuring
1300 documents are
collected each month ranging from board minutes to practice leaflets. They are
written to no standard format or agreed glossary. It is not possible to only
use a search engine to produce accurate and comprehensive results (we should
know - we keep trying to find one!!). 10 editors convert this raw information
from the NHS, organising it using our unique categorisation system, and then
displaying the results in products that allow users to focus on key issues,
effectively targeting and engaging with NHS customers.
Database
Design
Our designers have one overriding aim - make our databases a
pleasure to use and interrogate for our customers. The number of testaments we
have received show that we are succeeding.
Health Direction Ltd
Tel: 023 9245 5533 Fax: 023 9248 4724