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Pharmaceutical companies need to focus on prescribing structures
Pharmaceutical companies need to focus on prescribing
structures
Pharmaceutical companies need to focus on prescribing
structures
Pharmaceutical companies need to focus
on prescribing structures
(Published 14 December 05)
Pharmaceutical companies need to focus on
prescribing structures to maximise sales and marketing efforts, warns Health
Direction.
New research from Health Direction, the NHS business
intelligence specialists, has prompted a warning to pharmaceutical companies
that prescribing decision-making within the NHS may be even more complex than
many currently believe. Health Direction’s market-leading
‘Sophistication Index’, which uses interrupted live NHS data to
measure the extent to which PCOs have progressed across a broad range of areas,
today reveals that 30% of PCTs do not have a formulary, while the ratio of
generics to branded drugs prescribed by different PCTs also varies
widely.
Sue Knox, NHS Information Director of Health Direction,
cautions:
“Pharma marketers and Healthcare Development teams need to
understand the complexities of prescribing in order to really make an impact.
You must get to grips with what’s in and what’s out of your control
to be able to work with the NHS. Let’s take formularies, for example
– where our findings show the ratios between those PCTs which have a
strong formulary, those which have a formulary of some kind and those which
have none at all, to be almost equally split. If you’re dealing with a PCT
which has a strong formulary, how does it change things for you? These kind of
questions are critical to success in this market.”
The full
findings from the Sophistication Index are as
follows:
Formularies
- 30% of PCTs do not have a formulary
- 31% of PCTs have a formulary
- 39% of PCTs are formally assessing the
use of formularies
Prescribing of generics
- In 32% of
PCTs, between 72% and 78% of drugs prescribed are generics
- In 29% of PCTs,
between 78% and 79.5% of drugs prescribed are generics
- In 39% of PCTs,
between 79.5% and 86% of drugs prescribed are generics
Use of NSAIDs
(non-steroidal anti-inflammatory drugs)
- 37% of PCTs have done
little work on the prescribing of NSAIDs
- 55% of PCTs have done some work
on changing the prescribing of NSAIDs
- 8% of PCTs have done extensive work
looking at NSAID prescribing
Prescribing rates of antibacterial
drugs
- 39% of PCTs prescribe significantly more antibacterial drugs
than average
- 33% of PCTs prescribe an average amount of antibacterial
drugs
- 28% prescribe significantly less antibacterial drugs than
average
Sue Knox continues:
“Furthermore, when it comes to
generics, we can see how prescribing patterns might influence the focus of
pharma companies. Approaching those PCTs which have a stronger commitment to
branded drugs may result in greater success for NHS development teams.
“In terms of particular types of drugs, again, the picture across
the UK’s network of PCOs is, in essence, a mixed bag. Looking at NSAIDs,
for instance, the PCT will want to see GPs prescribing the safest and most
cost-effective versions of these types of drugs. How that affects the resource
devoted by a pharmaceutical company to this area could be quite significant. In
short, understanding the complex ways in which prescribing works within
individual PCTS greatly increases pharmaceutical companies’ chances of
working successfully in partnership with the NHS.”
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