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Medical Sales and business related articles
Exhibiting Wizardry
(OnTarget
Mag. Vol 4, issue 9 2005)
Think ouside the box. It’s easy to only
look at exhibiting from one perspective especially when you exhibit within one
particular industry. Often, the best ideas come from cutting across different
boundaries, for example, how could you integrate weird and wonderful potions,
charms, giants, dragons, cauldrons, crystal balls and the like into a
scientific or machine tool setting? Make a point of looking outside your
particular situation for enchanting ideas.
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Medical Sales and business related articles
Effective marketing with
humour
(OnTarget Mag. Vol 4, issue 8 2005)
Many of the most
memorable ad campaigns around tend to be funny. Advertisers use this strategy
to attract customers to their product. Audiences like to be entertained, but
not pitched. People will pay more attention to a humorous commercial than a
factual or serious one, opening themselves up to be influenced. The key to
funny advertising is assuring the humour is appropriate to both product and
customer. The balance between funny and obnoxious can often be delicate; and a
marketer must be certain the positive effects outweigh the negative before an
advertisement can be introduced.
The
new way to get a referral from someone you don’t know
(OnTarget
Mag. Vol 4, issue 8 2005)
It is ‘who you know’ that makes a
difference when it comes to the right introductions. It always has been easier
to reach a person who you don’t know if someone he or she respects is
prepared to make an introduction. You may have learnt that a smart networking
approach is to list out all of your contacts and try to find out who they are
all connected with, where their contacts work, and what they do. If you could
do this, you might expand the number of people whom you can reach, through
intermediaries, from a few hundred to tens or even hundreds of thousands. This
is a great idea on the face of it.
Did you know - that you
had a role to play in the CE Marking of medical devices?
(OnTarget Mag.
Vol 4, issue 7 2005)
You probably thought that the responsibility for
complying with the UK Medical Device Regulations lay principally with your
Company’s management through the activities of its’ Technical,
Regulatory, Quality, Clinical and Production Departments. You are quite right
in that understanding; however that is not the whole story. Would it surprise
you to learn that you have an important role to play and a contribution to make
in maintaining that compliance?
NHS Performance
Management - How Ready Are You?
(OnTarget Mag. Vol 4, issue 5
2005)
Are you confident that your staff, products and services are up to
the mark, and what are you doing to ensure that in terms of risk management
your company have prepared not only for today but also for a very competitive
future? As the NHS (National Health Service) and health care in general has
become more sophisticated, business systems to measure and evaluate performance
have become part of everyday life. But how far will the health service go with
the performance management process in order to improve practice and outcomes?
The Extended Role of
Company Representatives
(OnTarget Mag. Vol 4, issue 4 2005)
Both
Hospital Managers and Companies have duties under the legislation to be
proactive in ensuring the safe provision and use of technology. Until the late
eighties development in both Clinical/Surgical technology and instrumentation
were incremental. However with the technology revolution, advances became
transformational and the dependency on the companies for technical support much
greater, resulting in Hospital Managers allowing medical device company
representatives routine access to clinical areas in order to benefit from their
expert knowledge and the product training that the companies can provide to
contribute to successful patient outcomes.
Understanding Google
Adwords
(Date published: 28 January 2005)
Despite being online
using email since 1995, at the start of 2004 I had little idea what pay per
click was and how to go about it. Days of research later, I learned that pay
per click (also called ppc) was a type of search marketing where advertisers
pay a set amount every time their ad was clicked by a prospect. This is known
as a click thru, click through rate or ctr. The opportunity to place your ad
directly in front of a prospect at the exact moment they are searching for your
product or service is tremendous. Performance based advertising is not only
cost efficient and effective, but it is track-able and user-friendly. The
advertiser, you, in this scenario has control over the keywords that best
represent your product.[read
article]
Accessing the
Inaccessible
(Date published: 18 September 2002)
Gaining access
to all your customers will always be a challenge but it is well worth the
effort because some of the most difficult to see customers can turn out to be
the best prescribers for you. So how do you get over the challenges that face
you when attempting to get to see your priority customers? [read article]
Understanding Cultures -
an essential guide to doing business in multi-racial communities - Part 1
(Date published: 27 February 2002)
When I am talking to export
executives about cultural awareness I will often ask 'How many contracts have
you lost through lack of skill in another language?' The answer may be
difficult to quantify for them even if they know that they have lost some. I
then go on to ask 'How many contracts have you lost through lack of cultural
awareness?' Now this question poses a bit of a conundrum. If you are not aware
of subtle cultural differences, how can you possibly know if you have lost
business because of it? It would be easy to blame the lost contract on market
conditions, price or not quite meeting the specification when in fact the
underlying cause may have been a cultural blunder. [read
article]
Understanding Cultures -
an essential guide to doing business in multi-racial communities - Part
2
(Date published: 27 February 2002)
In Part One of
Understanding Cultures we looked at why it was important for a salesperson to
be conscious of cultural differences, and how these differences may exist even
when we are not aware of them. In this second part we shall look at how we can
sensitise ourselves more easily to a client's culture. In the space of a short
article it would be impossible to outline all the differences a salesperson may
encounter. So I believe it will be more beneficial to look at how differences
arise and what sort differences may be there, so you can build up pictures
yourselves of why a client may have different values to yourself. [read
article]
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