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ABPI and the ABPI code of practice
ABPI and the ABPI code of practice
About
the ABPI (Chapter 14 - Smart guide to becoming a medical sales
representative)
(Published 01 Dec 2006)
The ABPI is the
governing body which monitors closely the activities of the Pharmaceutical
industry. The way it does this is by setting up a Code of Practice. All
representatives need to take and pass their ABPI exam, within a year of being
employed within the industry. The exam is divided into two papers, one covers
anatomy and physiology the other covers a specialist subject area, normally
chosen by the reps company. This subject normally tends to be one that the
representative has most experience selling in, so it can range from any of the
following, Cardiology, mental health, dermatology or contraception to name a
few.
NHS /
Pharmaceutical Industry Partnerships
(Published May 05)
I
couldn't help but notice recently that Nottingham City PCT had advertised in
the HSJ classified ads for a Pharmaceutical Industry Liaison Manager. Now what
was all this about one wondered? Blurb from the advertisement included,
"Nottingham City PCT has adopted a strategic approach to working in partnership
with the pharmaceutical Industry.
Complying with the ABPI Code -
Promotional Material
(Published 07 June 2004)
Before any
material is given to you to use, it will have been approved and certified by
senior members of your company to make sure that it complies with the Code. The
following is intended to give you an understanding of the points which will
have been considered. It is NOT intended to be a guide to help you to produce
your own material.
Representative calls
(Published 10 May 2004)
Under the ABPI Code of Practice, the principle
is that doctors and other health professionals should not be subjected to
unacceptable selling techniques. The Code covers the timing and convenience of
calls, and prohibits offering any sort of incentive to see a representative.
Running sales meetings in line with
the ABPI Code of Practice
(Published 02 April 2004)
The main
requirement for company organised or sponsored meetings is that they must be
primarily educational activities, rather than social events. Hospitality can be
provided, but it must comply with Code requirements in relation to cost, form
and appropriateness to the occasion and to the attendees. The principle is that
there should be no suggestion that doctors are being ‘wined and
dined’ by pharmaceutical companies and hence being unduly influenced in
favour of their products.
ABPI Code of Practice - an
Overview
(Published 19 January 2004)
All promotional activity
undertaken by pharmaceutical companies is covered by the requirements of the
Association of the British Pharmaceutical Industry (ABPI) Code of Practice. The
aim of the Code is that all promotion should be responsible, ethical and
professional (It is probably only a coincidence that this abbreviates to
‘R.E.P.’, but it is an easy way to remember it.) The Code itself is a
self-regulatory system, but it reflects the requirements of the Medicines Act
and the European Advertising Directives, which are legally binding. The Code
only covers pharmaceutical companies, while the legislation also covers
doctors, pharmacists and other health professionals.
General ABPI
Publications
Animal
research for human medicines
How the NHS
benefits from medicines
The cost of
Medicines - Good value for patients
The
Development of Medicines
Generic
Medicines
Investing
in Medicines
Marketing
and Medicines
Nice,
Patients and Medicines
Parallel trade
in Medicines
The value of
medicines
Pharmaceutical Industry Issues - 12
key areas for the pharmaceutical industry
The
industry in britain
Access
to Medicines - NICE
Prodigy
Affordable Medicines
Modernising the Regulations (Deregulation)
Patient Information
Parallel Trade
Generic Medicines
Research and the Science Base
Animal Research
Clinical Research
Childrens Medicines
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compatible with all computer systems and browsers.
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