A Career in Medical Sales and Medical Sales Management
Please wait while we forward you to A Career in Medical Sales and
Medical Sales Management
Written by Roy Carlisle this focuses on pharmaceutical selling and
describes how, in a properly integrated commercial operation, sales is the
active arm of marketing, the 'coal face' between the company which is selling
its products and its customers.
Further Product Information
This is a reprint of Chapter 12 from the book, Careers with
the Pharmaceutical Industry - 2nd Edition which was edited by Dr Peter D.
Stonier and comprises 27 chapters contributed by individual experts in their
fields. Each chapter provides a valuable overview of a different role and helps
the reader understand the qualifications required, career options and sources
of further reading.
PREFACE to the book - 2nd Edition by Dr
Peter D. Stonier
The first edition of this book appeared in 1994 and has
been received favourably enough since to warrant a second edition some nine
years later. The original title 'Discovering New Medicines' appeared a little
opaque for those seeking to learn about careers in medicines research and
development. So for this second edition the opportunity has been taken to say
it as it is: Careers with the Pharmaceutical Industry. This
reflects careers both in the industry, which in the UK employs some 60,000
people, and those supporting, servicing and regulating the industry in its
contribution to medicines research, representing up to 250,000 people, in
academia, healthcare, government, contract research and consultancy.
As
before, it is not possible to cover all the variants of jobs and careers that
exist in this complex and evolving industry; notably absent is the
manufacturing sector, business management and administration. However, it is
hoped there are enough entry points that are recognisable, so that light is
thrown on the different career courses in pharmaceuticals, at the core of which
are research and development, marketing and sales.
Nine years is not
long in the life-cycle of a pharmaceutical product in that it takes on average
12 years to develop a new medicine from promising new molecules discovered in
the laboratory, and those that were early in development when this book first
appeared are only now being introduced onto the market for the benefit of
patients. The principles of consistent endeavour by professionals achieving
incremental progress in knowledge and technical application in new products,
which were laid out in the preface to the first edition, are still valid
today.
Nevertheless, throughout the 1990s and 2000s there have been many
changes in the environment of medicines research; changes in philosophy,
direction, organisation, communication, financing and regulation. Much of this
perhaps reflects a natural competitive evolution of renewal and re-engineering,
responding to the economic business cycle and to the relative merits and
successes of individual products, as well as to the potential of future product
pipelines. The mapping of the human genome, the growth of information
technology through increased computing power and communications via the
Internet, and the globalisation of medicines R&D to international standards
are just some of the changes which will have a major impact on the way we both
perceive and conduct discovery research, development and marketing of medicines
long into the future.
Change in the business environment and employment,
in this as in many industries, means that the concept of jobs for life has been
replaced by the need to acquire transferable skills through continuing
education and training, and to accept greater flexibility and mobility in
career development. Today, temporary project team membership in a matrix
organisation can lead to as much goal attainment and job satisfaction as
vertical promotion through the organisation did yesterday.
This book
sets out to interest those seeking information about a career in medicines
R&D, one of our most challenging, stimulating and successful industrial
activities. It is hoped it will also be of interest to those already engaged in
one area, who seek career development or a move to another sector either within
or outside a pharmaceutical company. As before, it might also interest those
observers who seek to be informed about how medicines are discovered and
developed and the activities of those working in the field.
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